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Starting a career in digital marketing – what are your options?

August 29, 2020

The digital marketing industry uses the internet and online technology to promote their clients products and services. In this blog, digital marketing executive Phil McQuillan describes a variety of roles you could consider within this industry.

The 21st century is a digital book. Every business today leverages the power of the internet to reach out to maximum customers and boost a return on their investment. Their major focus is on building highly interactive websites with powerful SEO (search engine optimisation) to harness traffic.

The current scope of digital marketing is relatively high as there are multiple channels of marketing in it. And if you are thinking of starting a career in digital marketing, this is the best time to do it as there a variety of options. You can go for anyone that fits you the best. Go through the next section to know about career opportunities in the this field.

This insight from marketing recruitment agency JGA Recruitment Group will help you explore some of the best career options in the digital marketing industry to choose from. Being a content writer in the field of digital marketing is the most demanding. As per statistics, around 84% of the marketers outsource their content. This clearly states that if you have a good hand on your communication skills, you can easily begin your career in content writing.

Be a content writer

The best thing about the field of content writing is that you get exposure to different types of content. Content is not just one type. There are endless niches on which businesses work, and the content varies with the niche.

Being a content writer, you will get to learn how to write articles, blogs, ebooks, web pages, newsletters, and more. Apart from this, you will also know about a plethora of content tools like WordPress, SemRush, MailChimp, etc.

So, if you are stepping in the field of digital marketing, content writing is a great way to begin.

SEO Specialist

You might have heard of SEO a lot of times before this. And for sure, SEO is a great way to kick start your career in digital marketing. SEO is Search Engine Optimization and has an indispensable role in the digital marketing field. As per today’s scenario, 53% of all the online traffic comes from organic searches. Organic search is something that is a result of the best SEO practices.

SEO is not just a small term; there are a number of aspects of SEO. Beginning your career is SEO will foster you with vast knowledge. You will get to learn about:

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Interlinking
  • Page performance enhancement
  • Local SEO

And many more! These are just a subset of things that you will get to learn in the SEO field. The basic motive of an SEO specialist is to enhance the ranking of the webpage or website in the Google SERPs. This helps the website in harnessing organic traffic.

PR Specialist

A PR specialist is a person that represents the company in front of people and other organizations. This profile holds a lot of responsibility as you will be expected to build a favourable image of the firm in front of the people and other firms. The public relations profile will also help you learn a number of new things. As you will be responsible for generating media releases and hosting social media programs for the firm. It will help you understand people’s understanding of your company. Based on that, you can craft stories for journalists to pick up and highlight that.

This will help people know about your company’s goals and objectives. Moreover, these online stories will also harness quality leads for your firm.

Social Media Marketer

Social media is one of the best ways of marketing these days. As most people access Facebook, Instagram, and other social networks on a daily basis, it has become easier for businesses to interact and deliver content to their customers. 93% of social media advertisers use Facebook ads on a regular basis. From this, you can easily imagine the scope of social media marketing. Firms today are in dire need of social media marketers, and if you want to begin your career in digital marketing, this is the best time to hit.

In the profile of a social media marketer, you would have to:

Build strategies: Decide the type of content, the social network, and the goal of the campaign.

Planing and publishing the content: Planning the type of content and publishing it at the right time.

Engagement: Listening to your users and engaging with them regarding the campaign.

Analysis: Harness the power of analytics tools to measure the performance of the campaign.

Advertise: Level-up form of social media marketing is advertising. To extend your outreach, you can use social media advertising.

Digital Marketing Executive

Well, if you have prior experience in the field of digital marketing, then only you can have this designation. Many digital marketing executive jobs cover a diverse range of areas and undertake everything from the designing of content to the analysis part of social media marketing. In short, he or she is responsible for all the aspects of the digital marketing process like:

  • SEO (search engine optimization)
  • SMM (social media marketing)
  • PPC advertising (pay-per-click)
  • Content marketing
  • Email marketing
  • Affiliate marketing

And others. As a digital marketing executive, you would be required to plan, develop, and implement the digital marketing strategy. Moreover, you will also be guiding and training other digital marketers. As the role of a digital marketing executive has a lot of responsibilities, you have to gather some relevant experience of all other profiles before getting into this one.

Final Words

If you are excited to step into the field of digital marketing, the above-described profiles are the best ones to start with. There are other profiles too that will be beneficial for your career, but these ones are the most demanding in the current time.

Moreover, these profiles will form a strong foundation for your further career. Take a look at the job profiles of these and choose the one that suits you the best, helps you learn more, and also drives your career in the right path.

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